Wellness by Lucy
Wellness by Lucy is a holistic brand that embodies calm, compassion, and renewal.
Rooted in practices like reflexology and reiki, the brand is designed to communicate both professionalism and warmth. Its visual language is soft yet intentional — a blend of organic textures, hand-drawn elements, and a soothing, nature-inspired palette.
Logo
The Wellness by Lucy logo is a harmonious blend of text and illustration, designed to
feel both professional and personal — just like the treatments Lucy offers.
The word “wellness” is set in
Parlare, giving it a flowing
elegance. It represents the gentle
and intuitive nature of Lucy’s
healing approach.
The words “by Lucy” appear in
Nunito, grounding the logo with
clarity and approachability.
Accompanying the text are three
hand-drawn leaves, outlined in
our grounding tone. These leaves
symbolize growth, energy, and
the natural balance at the heart
of reflexology and reiki.
Behind each leaf is a soft colour
"blob", deliberately unaligned
with the outlines to add a sense
of play and depth. These are not
rigid but organic, like nature and
healing itself.
Together, the typography and
illustration reflect the duality of
the brand: thoughtful and
relaxed, grounded and uplifting,
professional and playful.
Colour system
The colour system reflects emotional touchpoints: a grounding deep grey (Rooted Wisdom), a refreshing green (Healing Green), a compassionate pink (Heart Energy), and a playful coral (Inner Spark), all set against a soft cream canvas (Calm Canvas). Together, these tones evoke the duality of the brand - grounded yet uplifting, serene yet transformative.
Typography
Typography plays an equally vital role, with expressive Parlare headers offering personality and flow, while Nunito provides readability and approachability across body copy and subheads. Imagery further enriches the identity, centering on authenticity - real treatments, natural lighting, and artistic sketches that echo the organic and human-centered nature of Lucy’s work.
